Business coaching with a difference
When I started my own business I had ten years of experience in marketing and business so I thought I knew what I was doing. How wrong was I! Building your own business from the scratch (with a very low budget) turned out to be a completely different ballgame. While there was a lot of help and support available (coaches, mentors, classes etc) and they all taught me something, I was always left feeling like something important was missing, like I needed something more. I couldn’t quite figure it out then but I realise now that what I needed was emotional and mental support; I needed to be able to say I’m scared, I don’t know what I’m doing, I feel like I’m not good enough… I needed support in overcoming my internal obstacles far more than the external ones; learning to be myself and believe in myself more. The fact is that how you run your business, how you tackle challenges and how successful you are is not determined by what you do but by how you feel about yourself.
Business is easy; anyone can learn basic business skills you need to get started. The difficult part, especially for women, is what is going within you – in your head and emotionally. How to overcome all these insecurities, fears and I’m not good enough feelings, all of which lead to stress, worry and, often, burnout. How to enjoy being an entrepreneur. How to stop worrying and just go for it. How to stop holding yourself back. How to believe in yourself and your business no matter what others say. Most importantly, you need to figure out who you are and how to authentically express yourself through your business. This, being authentically you, is the key to success but it takes effort to first find your authentic self and then you need courage to express it.